Case studies
by request.

Transform an outdated sales enablement process that couldn't keep pace with the product's evolving capabilities or the specificity of client's needs.

Partnered with an in-house designer to overhaul demo development using V0 — building a highly customizable, persona-based prototype.

• Reduced friction in the sales process through dynamic, customizable demos
• Empowered sales reps to tailor demos to each prospect's needs
• Strengthened product storytelling across customer conversations

Rapidly build a foundational design system during a major corporate rebrand, enabling a remote engineering team to build in parallel within an 8-week timeline.

Architected a comprehensive Figma component library mapped to shadcn/ui. Orchestrated global design tokens and variables to drive brand-wide consistency while revamping core legacy views.

• Enabled 5 remote developers to build in parallel with reusable components
• Launched a streamlined portal + new recommendation letters workflow
• CEO-approved handoff with seamless transition to incoming full-time designer

An early-stage startup with powerful AI capabilities that lacked a cohesive product experience. The opportunity was to transform a collection of tools into a research platform analysts could trust.

As the sole designer, I partnered with the founders to define product strategy, redesign core workflows, and prototype future-state AI experiences. The work focused on reducing cognitive load while making complex research tasks feel intuitive and transparent.

• 25% increase in trial conversion rates
• Helped secure enterprise customer interest and sales opportunities
• Influenced product strategy and future platform direction